For specialty physicians (MD, DO, & DPM) done playing the insurance game and ready to do something about it.

Build a profitable Direct Care practice without relying on insurance

The Direct Care Launch Lab is an 8-week intensive guided experience for physicians ready to step into ownership — without the guesswork — even if you have no prior business experience.

Beliefs That Are Keeping You Stuck

Somewhere along the way, you were taught:

“I’m a doctor, not a businessperson.”

“Taking insurance is the only way for patients to see me.”

“I need a business degree to do this.”

“Business ownership is complicated and risky.”

“I have to overprepare so I don’t make mistakes.”

These beliefs don’t mean anything is wrong with you.

They mean you were trained inside a system that rewards compliance—not leadership.

Here’s the Reframe No One Gave You…Until Now

Starting this journey is not about being confident before starting. Business ownership is about taking thoughtful strategic action in the right direction.

This program gives you:

  • A proven decision framework

  • Guardrails that reduce unnecessary risk

  • Weekly checkpoints to move forward deliberately

  • A model designed for simplicity before scale

You don’t have to “figure it all out” and waste years of mistakes. You follow a path that’s already been pressure-tested by doctors just like you.

What If Launching a Practice Didn’t Have to Feel Like a Gamble?

Most doctors imagine entrepreneurship as:

  • Risky

  • Chaotic

  • Overwhelming

  • Reserved for “business-minded” people

But direct care isn’t about hustling harder. It’s about choosing a simpler model.

A model that:

  • Removes insurance complexity

  • Prioritizes patient relationships

  • Allows clean decision-making

  • Creates predictable income without volume pressure

The Direct Care Society® Exists to Help You Cross the Threshold

From physician employee → Direct Care business owner.

The Launch Lab is an 8-week accelerated coaching experience designed to support both the inner shift and the outer build required to launch a profitable Direct Specialty Care practice.

Because guessing the next move without a strategy keeps you stuck.

Why This Is Intentionally Small

Each cohort is limited to a maximum of 5 physicians per cohort.

Inside this room:

  • Your questions are answered in real time

  • Your decisions are supported, not second-guessed

  • Your voice matters

  • Get the benefit of a group brain trust - they ask questions you may have not even thought of

  • You are seen as a future peer and future leader within Direct Care — not a PGY-16.

What Happens Over 8 Weeks

It’s a guided process where you:

  • Release the belief that you’re “behind”

  • Learn to think like a Direct Care practice owner

  • Make clear, confident decisions

  • Build a direct care model aligned with your life

  • Take real steps toward launch—weekly

Weekly live coaching calls anchor the experience, supported by structured curriculum and lifetime access to everything inside the Direct Care Society®.

Lifetime Access Because Ownership Evolves

You don’t stop being an owner at launch.

You’ll receive

Lifetime access to all course materials

Automatic updates as the direct care landscape evolves

A resource you can return to as your practice grows

This isn’t a “finish line.” It’s a foundation to be free of insurance, forever.

This Is For You If…

You are employed or an independent contractor

You feel the pull toward ownership but haven’t acted yet

You don’t have prior business training

You’re ready to control your future instead of reacting to whatever happens

You’re willing to show up and do the work

This Is Not For You If…

You want certainty before deciding

You prefer being told what to do rather than taking action and learning from it

You’re unwilling to confront the very beliefs holding you back

You’re fine being in the exact same place one year from now

A Final Truth Most Doctors Need to Hear

You don’t need to feel fearless. You need to feel supported. And once you do, courage becomes a byproduct. In this space, taking insurance just doesn’t make sense once you experience a business without it.

Your Next Step

If you know staying where you currently are no longer makes sense for your future, take the next step and complete the readiness form.

Take The Readiness Assessment

It’s time to start owning your future, one that is created by you, for you.

2026 Coaching with Tea, LLC